Contrary to popular belief, social media marketing is difficult! The jobs encompassing interaction and customer engagement take some organizations weeks or even months to find what works successfully through the painstaking procedures of trial and error for them. Social marketing isn't about sitting on Tweeting and buy facebook likes all day; it's being a source for info and all about betrothal. This is satisfied for someone with exceptional time management abilities and a daily job.
You may not need to be "distinct" or "humorous" unless, of course, they're your company's core. My first lesson proved to be a hard one; I buy facebook likes and effort to find out how many "likes" I could roll up for my company. It appeared no matter how hard I tried I cannot get any interest. I used to be always shifting our Facebook timeline and profile images to fine skylines (we aren't a travel agency), before and following images (we tend not to switch houses) and pretty landscapes (we're not photographers). It wasn't until I asked myself, "What we do best (the company) and what are we trying to accomplish?"
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